SYDNEY ROMANTICS
Sydney Romantics began as a collection of made-to-order apparel and slowly grew into experimenting with products inspired heavily by the culture around them. They partner with multiple companies and provide services such as branding, art direction, photography, design, and creative direction.
During my time as a virtual design and branding intern, I got to gain insight into the design process behind brand collaborations, digital marketing, community building, and branding authenticity.
I gained work experience in:
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Brand communication
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Brand positioning and analysis
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Pitching design proposals
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Creating social media posts
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Identifying and suggesting new key influencers that fit with the brand
POTENTIAL COLLABORATION PROPOSALS
I researched potential brands that could collaborate with Sydney Romantics. My task was to choose one and explain why I thought they were a good fit and what it is about the brand that inspires me. Attached is my collaboration proposal.
DESIGN PROCESS
After choosing a brand I started the design process by sketching out designs for JW Pei X Sydney Romantics.
CERTIFICATION OF COMPLETION